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Frequently Asked Questions

Are you available as a fractional CMO?

Yes. I provide fractional CMO leadership for startups, including establishing their branding, positioning, marketing operations, and building the team.

Do you provide web design?

This depends on how complex a site you want to build. For most businesses a website can be constructed fairly inexpensively with themes and a CMS (WordPress, HubSpot, etc.). The benefit is that as the business owner, you’ll be able to make your own edits. My partners and I are happy to support the overall design choices and content architecture. I can also recommend technologies for ensuring good SEO hygiene and page performance.

Do you provide SEO services?

There are multiple layers to SEO. The answer to the question depends on who your target audience is and whether they’ll use search to find you. I’m happy to explore with you what those goals are. If we deem you have very involved SEO needs, I have multiple vendors I can recommend and can guide them to support you.

Can you design a brand for us?

While I’m not a graphic designer (I have many partners I can call upon), I can translate your business into what a designer needs to convey. I speak design language and can shape how you work with a designer.

Do you provide social media support?

I can help determine the overall strategy of how you use social media to enhance your business brand. Then I can direct social media providers to execute on those plans as part of the larger marketing effort.

Are you an advertising agency?

No. I work to direct agencies on behalf of my clients, so their efforts are fully coordinated with other marketing initiatives. I can also help vet agencies or their plans to ensure you’re spending your budget effectively.

Why can't we do all this ourselves?

It’s possible you can run your own marketing organization. However, having an extra set of experienced eyes and a trustworthy partner who can tell you the truth can be invaluable. If you’re a technical founder or running lean, you get someone fully invested in your success who isn’t angling for a full-time job.

What size businesses do you work with?

I prefer to work with businesses that are early in their maturity. It can be challenging to work with established businesses who are set in their ways. I provide a clean slate, focused on execution and scale.

Why did you name the practice "Wildcard"?

A wildcard (e.g. ‘*’, ‘?’) is a placeholder value used in computing to denote a match that is yet to be made. [*.*] in the Wildcard CMO logo is a global wildcard search.

In card games, a wild card can take on the role of any other card to give you the best hand in a situation. In sports, it’s your chance to make the playoffs and win it all, even when you’re not the leader.

“Wild Card” was also a 2015 movie featuring Jason Statham that most people have never seen and fewer remember seeing. This was discovered AFTER we named the company, and we disavow any bearing on our brand. They could have called it “Leaving Las Vegas,” but you know… confusion.

What is "Uncle Marketing"?

It started as a shorthand way for me to introduce myself as I became more involved in helping small businesses. It was something friendly, trustworthy, and light.

The more I used it, the more it really got people’s attention, and I decided that it had just as much, if not more, brand value. Small businesses can find it at uncle.marketing.