As Wildcard CMO, Derek Cheng aims to bring strategies that eliminate the bullshit aspects of marketing without sacrificing innovations. Honed from 30 years of experience in teeny-tiny bootstraps to large-scale enterprises, his mission is to instill a foundational marketing ethos in your company to drive long-term success. Okay, that was kind of market-y. I’m here to help you grow within your means and mission.
Too many companies jump into their marketing without doing the proper work wasting a lot of effort and resources.
Bringing a company to market takes creative energy and deliberation. I want to instill a marketing ethos in your company that’s creative, disciplined, and technology-focused. And it all starts by maximizing your customer engagements and product-market-fit as the basis for all opportunity and revenue growth.
I also want to help you build a foundational marketing culture, so all activities are centered and efficient long after I’m gone. That includes establishing an agile, transparent organization teamed with tech-first, customer-centric, and data-loving professionals—but those who are also brave enough to take calculated risks.
I’ve been a part of some amazing teams, including helping to grow an entire marketing organization from 2 to 70 as the company scaled. Whether you have zero marketing budget or a budget of $10M, I can work with you to build something great.
Derek Cheng
Uncle Marketing
Wildcard CMO
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