The revolution will not be advertised

Create enthusiasm, deepen engagement, build trust, and reduce friction with a Community Building Power Plan that aligns with your brand values

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The best marketing may be not marketing

Ad blindness, click fraud, and distrust of marketing reduce brand equity. Community building is the answer.

Remove Brand Ego

The key to effective community building is to recognize your brand’s ego can’t get in the way of authentic communication. Meet your targets where they are.

Project Plan

Determine the right destinations for your community members where they feel belonging and openness to engage.

Define Metrics

Every community is unique. Let’s define the key engagement metrics you need to monitor and improve.

Brand Identity

A little marketing elbow grease can enhance the impact of the community. Imagine if your brand was as welcomed as a sports team.

Establishing Processes

It sounds boring, but processes are key to a strong community. Know when to give carrots and when to swing sticks.

Event Support

Rely on Wildcard CMO to support online and in-person events to keep the conversations and momentum going.

Activate those you want to engage with and who they engage with

People want to buy from people

As much as we love AI and technology, we know that the ultimate buying decision rests on a human being. And humans like dealing with humans. They might even overlook shortcomings because they get context and compassion in return.

Beyond social media

Community building is not about manipulation. It's about relying on an authentic group of human beings who can shape your business and ultimately grow it. Let's cut through the BS and find where your brand belongs.

Not just for customers

Many think that a business building a community is only about creating a space for their customers. It's not. It's about creating a space for communication and belonging that people you care about also care about. This is the kind of tangential thinking we can help with.

Costco and Taylor Swift

Do you know who never bothers to advertise anymore? If you're interested in not giving any more money to a social media company, let's talk.

Frequently Asked Questions

What is community building in marketing?

Community building in marketing is the process of creating meaningful relationships among customers, supporters, or stakeholders around a brand, mission, or shared interest. It helps businesses build trust, loyalty, engagement, and long-term brand affinity beyond transactional marketing.

What is a brand community?

A brand community is a group of people connected by a shared relationship with a company, product, service, or mission. Strong brand communities encourage participation, conversation, support, and a sense of belonging that can deepen loyalty and advocacy.

Why is community building important for businesses?

Community building is important because it helps businesses strengthen trust, increase customer loyalty, encourage referrals, and create lasting relationships. A strong community can also improve retention, generate advocacy, and make marketing more resilient over time. It's especially important in the age of AI to establish human-to-human engagement.

How does community building help businesses grow?

Community building helps businesses grow by creating stronger customer relationships, increasing trust, encouraging repeat business, and turning satisfied customers into advocates. It can also support word-of-mouth marketing, improve retention, and strengthen brand differentiation.

What is the difference between community building and audience building?

Audience building focuses on attracting attention and growing reach, while community building focuses on creating interaction, connection, and belonging among members. An audience may consume content, but a community participates, engages, and builds relationships.

What is the difference between a community and a social media following?

A social media following is usually based on one-way attention, while a community is built on two-way interaction and shared relationships. Communities create space for conversation, connection, and mutual support, while followers may only passively consume updates.

How do you build a community around a brand?

To build a community around a brand, start by defining the shared purpose, audience, and values that bring people together. Then create opportunities for connection through content, events, conversation, and participation, while consistently nurturing trust and member engagement over time.

What are the steps to building a community?

The basic steps to building a community are identifying the right audience, defining a clear purpose, choosing where the community will gather, creating opportunities for participation, supporting early engagement, and maintaining momentum with ongoing communication and value.

How do you keep a community engaged?

You keep a community engaged by giving members reasons to participate, connect, and return. This can include useful content, regular communication, events, discussions, recognition, and opportunities for members to contribute and shape the community experience.

What is community-led marketing?

Community-led marketing is a strategy that uses relationships, participation, and member engagement to drive brand awareness, loyalty, and growth. Instead of relying only on campaigns and ads, it focuses on building a connected group of people who support and strengthen the brand over time.

How do you measure the ROI of community building?

The ROI of community building can be measured through indicators such as engagement, retention, referrals, advocacy, customer lifetime value, and reduced acquisition costs. Businesses may also evaluate community success by looking at participation levels, relationships formed, and long-term brand loyalty.

Why is community-led marketing becoming more popular?

Community-led marketing is becoming more popular because businesses are looking for more durable ways to earn trust, increase loyalty, and stand out in crowded markets. Communities can create stronger human connection and advocacy than many traditional one-way marketing channels.

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