Websites for startups
It's not the code. It's the confidence.
AI can ship your startup's website by lunch. Getting buyers to understand it and trust it takes someone who knows them.
AI only vs. Wildcard CMO
Drag. That's the whole pitch.
You know your product too well. Your buyer knows nothing about it and has somewhere else to be.
Same made-up startup. Same product. Written for the engineer who actually gets paged.
AI only
Wildcard CMO
Looks like every other startup
Looks right to your ICP
Knows your prompt
Knows your audience and brand values
Canned UX, generic claims
Breaks through the sameness
Writes too much
Says it once
Designs too much
Keeps only what earns its place
Words leaving your website
Unlock
Seamless
Elevate
Supercharge
Game-changing
Robust
Leverage
In today's fast-paced world
Cutting-edge
What you actually get
Brand reinforcement
Every page sounds like you.
AI-first development
Built fast. Directed by a human.
SEO + AEO
Found by search. Cited by AI.
Inbound engagement
A reason to stay. A next step.
Content strategy
What to publish, and why.
Conversion optimization
Less friction. More conversations.
Campaign personalization
Focused messages for known visitors.
Yes, the boring stuff too.
Responsive on every device
Home, product, proof, about, contact
Navigation, footer, clear CTAs
Blog templates
Analytics and conversion tracking
Page and image optimization
Search engine submission
Social sharing tags
A guide to making edits
No platform lock-in
Affordable, streamlined maintenance
Martech and RevOps integration
Intake
Recommendations
Schedule
Content
Build and review
Launch
You've got the code. We'll bring the confidence.
Book a ConsultationFrequently asked questions
Can I use AI to create a website?
Absolutely. But do you know what a marketer knows? How do you differentiate your site from a competitor's? Can you tell good traffic from bot traffic? Will you know when a simple edit is enough and when to rearchitect the site? Do you know how your audience will engage with your information? Even if you don't need us to create your site, you may still want advice and support for doing it right.
What is AEO?
Answer engine optimization. It's the work of making your content easy for AI tools like ChatGPT and Perplexity to find, understand, and cite. Much of it overlaps with SEO: clear structure, direct answers, and structured data.
Do I need a blog?
Blogs give search engines signals about your site beyond basic information about your business. The ideal content is meaningful and authentic to your point of view: real stories from your experience, especially customer stories, and how you think about your industry. Make sure articles are well-sourced, link internally, and earn links from other sites. Just remember that the audience for your blog may not be your customer, but a bot. If organic traffic doesn't provide any sales value, it may not work for your business.
How often should we update our website?
In the past, sites could get away with a 3–5 year lifespan before needing an overhaul. Today, businesses should update their site every 12–18 months. If you're using your site properly, there are always ways to improve the customer experience, add new information, and expand content. The tools for doing so are also much more available and affordable.
Do I need a custom theme?
There are pros and cons. A well-developed core theme can do a lot for less, and re-skinning it to match your brand can get a new site up faster. But those themes aren't always well maintained and can get out of sync with other technologies you're using. With advances in AI coding, it's getting easier to create a custom theme that still uses many of the same base components.
We already have a design. Can you just build it?
Yes. If you have a design already and just need to implement it, we can build according to your specifications.
Running a small business?
Uncle Marketing is built for you.