Wildcard CMO services - Customer Story Program
Engage existing customers in your marketing
The best validation are customer referrals and recommendations. This Customer Story program activates your best external voices, improves SEO, and does your marketing for you. Wildcard CMO is an award-winning storyteller who can connect with the emotions and motivations you to drive.
Make it easy to tell customer stories
Your hard-won customers can continue to bring marketing value
01
Goal Setting
Marketing doesn’t stop at the close of sale. Create a meaningful program that extends the brand and continues to reap rewards.
02
Project Plan
Automate a personalized, incentive-based process to solicit reviews, testimonials, and success stories. Expand into video stories when appropriate.
03
Reusable Kit
Interview questions, story and testimonial templates, and a variety of appreciation responses and gifts made easy.
04
Social and Content
Create customer-focused content that’s deployable across multiple channels.
05
Sales Tools
Augment presentation and proposal decks with customer ROI success stories.
06
Optional PR Pitch Work
For customers that truly are amazing, we can create a packet that any capable PR agency can use to drive earned media.
⭐⭐⭐⭐⭐ Plan
Reviews are great and necessary, but the next level is a post-sales relationship from customer stories that deepens client commitment and leverages the value of success. Use customer experience to tell and sell the story.
Businesses with complex offerings or sales processes need customer marketing content to articulate how to do business with you. People might not relate to the technology, but they'll always connect with their peers.
Enthusiasts are living, breathing marketing channels that rarely require little more than appreciation. Identify how to get the most out of your biggest fans.
Ready to build enduring customer fans?
Schedule your free consultation today
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