Fractional marketing for startups
You built the product. Let's build the rocket.
Hands-on marketing leadership for technical founders who are launching, raising, or scaling.
What’s Your Marketing Challenge?
Early Stage Fundraising
A flushed out idea that needs a resonant story to secure capital.
Book a ConvoHow Wildcard CMO Helps
Pitch deck and story flow
Positioning & reasons to believe
Outreach plan you can take on the road
The difference
Not an agency. Not a consultant.
Typical agency
Typical consultant
Wildcard CMO
Who does the work
An account team, often with juniors & 1099s
You, after the deck
We do, alongside your team
Where they sit
Outside, on status calls
Outside, on a monthly check-in
Inside your Slack and standups
How they learn your product
From your brief
From interviews
We live it
What counts as success
Reach and deliverables
A sound recommendation
Meetings, deals, and revenue
What's left when it ends
A stack of assets
A strategy document
Marketing that grows with you
Why founders work with me
Seen plenty. Precious about nothing.
20+
startups and tech companies
30+
years in tech marketing
Every kind of company
SaaS, AI, fintech, dev tools, martech, back office, B2B, B2B2C
No sacred cows
Including your name and your pricing page
Every reasonable tool
AI and automation wherever they work
Creative, with a number attached
Big holistic ideas backed by agreed metrics
Where you are
Pre-product or post-seed, founder-led sales or first AE
Part of your team
Your goals, your board prep, your Slack
"Derek is a visionary who consistently delivers outstanding results. His ability to craft compelling brand narratives and develop engaging content is truly remarkable."
SaaS founder
You bring the product. We bring momentum.
Book a 30-minute callRunning a small business?
Uncle Marketing is built for you.