I’ve been Uncle Marketing thing for the last 3 years, and it’s really hard convincing small business owners to do anything

Social media and digital advertising, because of their deep metadata capture, have conditioned our thinking that marketing metrics (views, likes, demographics, etc.) are indicators of success. And sure… they’re indicators.

My digital marketing peeps might come for me on this one, but I’ll say it anyway: I love that marketing is noisy. That’s part of what makes it fun. A