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SMALL BUSINESS SUPPORT

Uncle Marketing Advisory

Your friendly neighborhood, trusted marketing advisor is ready to tackle any small business challenge

“I’m a business owner. Not a marketer.”

“Do we need an ad/SEO agency?”

“Marketing is so expensive.”

My name is Derek. I’ve been in marketing for over 30 years and started advising dozens of business owners and entrepreneurs in 2023. Small businesses have a unique challenge. The owners often don’t have bandwidth to maximize their marketing potential.

As a result, they burn a lot of resources and capital on quick-fixes. I wish marketing was as easy as ordering an item off a fast food menu, but it’s not. Every business is unique with its own set of circumstances.

UMA (Uncle Marketing Advisory) combines strategy, ideation, accountability, and improvement for all your customer engagement activities, with many that don’t require you to rent an audience through advertising.

Working 1-on-1 with you, I can create a custom, achievable plan that makes sense. We set goals, assign tasks to you and your team or a variety of vendors, and maintain progress.

Frequently asked questions

You know how everyone has “that uncle” who always has opinions or ideas? Uncle Marketing started as a fun way to introduce myself, but it’s become something I’ve really embraced. I love coming up with ideas and working out plans for them. I love listening to what motivates people. Uncle Marketing lets me share over three decades of knowledge and an overactive idea factory in my head.

My client base has included software and technology companies, e-commerce/retail, mom and pop’s, design and technical services, digital marketplaces, consumer services, creators, banks, and more. Dozens of businesses since 2023 have gotten my support.

We all have blockers in our mindsets that keep us from moving forward. Beyond the strategic aspects of marketing, these sessions will also uncover mental roadblocks and how to press on. I’m here to listen, give you perspective, problem-solve, and cheer you on. Marketing is an unappreciated, unrewarded effort. Numerically speaking, marketing fails more often than it succeeds, like 1 in 1,000 or 10,000. But when you finally score, it really matters, because you’ll be able to replicate it.

I record and transcribe our calls, and provide AI summaries, so you can focus on our sessions instead of taking notes. We'll review goals, prioritize ideas, and create action plans. We'll meet regularly at your convenience. I don’t recommend going for more than a month. Too many things change in that time and we may lose momentum.

Wildcard CMO services includes hands-on projects for building demand programs, creating websites and content, managing projects, hiring, writing speeches and presentations, etc. — all the stuff an in-house marketer might do. UMA is focused purely on putting you in the position to make progress. I'm also able to recommend vendors who I know that can take your projects forward. I created UMA as an affordable option for smaller businesses.

Uncle Marketing Advisory isn't going to give you a formula. It's focused on what you want to get out of your business, find creative opportunities, and help you scale. It's not about selling ads or SEO services. We'll work on making strategic marketing decisions and following through as a business owner. I will hold you accountable.

I bill after our first session. The full amount can be paid through credit card, check, or ACH transfer before the first session.

You can cancel for free before our first session. If you cancel before the package ends, you’ll be refunded for all unused sessions at the rate of $175 per session. This factors in administrative costs and onboarding.

4 One-Hour Sessions

Ideal for getting started or refreshers
$ 800 One Time
  • Online or In-Person (if local)
  • Recordings & AI Summaries
  • Recurring Schedule or Ad-Hoc
  • Unlimited Email/Text Q&A
  • Credit Card, ACH, or Check
Popular

8 One-Hour Sessions

Ideal for super serious businesses
$ 1500 One Time
  • Online or In-Person (if local)
  • Recordings & AI Summaries
  • Recurring Schedule or Ad-Hoc
  • Unlimited Email/Text Q&A
  • Credit Card, ACH, or Check
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