Wildcard CMO services - Community Building
The revolution will not be advertised
Create enthusiasm, deepen engagement, build trust, and reduce friction with a Community Power Plan that aligns with your brand values
The best marketing may be not marketing
Ad blindness, click fraud, and distrust of marketing reduces brand equity. Community is the answer.
01
Remove Brand Ego
The key to effective community building is to recognize your brand’s ego can’t get in the way of authentic communication. Meet your targets where they are.
02
Project Plan
Determine the right destinations for your community members where they’re feel belonging and openness to engage.
03
Define Metrics
Every community is unique, let’s define the key engagement metrics you need to monitor and improve.
04
Branding Identity
A little marketing elbow grease can enhance the impact of the community. Imagine if your brand was as welcomed as a sports team.
05
Establishing Processes
It sounds boring, but processes are key to a strong community. Know when to give carrots and when to swing sticks.
06
Event Support
Rely on Wildcard CMO to support online and in-person events to keep the conversations and momentum going.
Activate those you want to engage with and who they engage with
As much as we love AI and technology, we know that the ultimate buying decision rests on a human being. And humans like dealing with humans. They might even overlook shortcomings because they get context and compassion in return.
Community is not about manipulation. It's about relying on an authentic group of human beings who can shape your business and ultimately grow it. Let's cut through the BS and find where your brand belongs.
Many think that a business building a community is only about creating a space for their customers. It's not. It's about creating a space for communication that people you care about also care about. This is the kind of tangential thinking we can help with.
Do you know who never bothers to advertise anymore? If you're interested in not giving any more money to a social media company, let's talk.
Ready to build your army?
Schedule your free consultation to start
Uncle Marketing
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