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Wildcard CMO services - Customer Story Program

Engage existing customers in your marketing

The best validation of a business is a plan for customer referrals and recommendations. This program activates your base, improves SEO, and does your marketing for you.

Make it easy to tell customer stories

Your hard-won customers can continue to bring marketing value

01

Goal Setting

Marketing doesn’t stop at the close of sale. Create a meaningful program that extends the brand and continues to reap rewards.

02

Project Plan

Automate a personalized, incentive-based process to solicit reviews, testimonials, and success stories. Expand into video stories when appropriate. 

03

Reusable Kit

Interview questions, story and testimonial templates, and a variety of appreciation responses and gifts made easy.

04

Social and Content

Create customer-focused content that’s deployable across multiple channels. 

05

Sales Tools

Augment presentation and proposal decks with customer ROI success stories.

06

Optional PR Pitch Work

For customers that truly are amazing, we can create a packet that any capable PR agency can use to drive earned media.

⭐⭐⭐⭐⭐ Plan

Reviews are great and necessary, but the next level is a post-sales relationship that deepens customer commitment and leverages the value of success. Use customer experience to tell the story.

Businesses with complex offerings or sales processes need customer marketing content to articulate how to do business with you. 

Enthusiasts are living, breathing marketing channels that rarely require little more than appreciation. Identify how to get the most out of your biggest fans.

Ready to build enduring customer fans?

Schedule your free consultation today