Get you in front of prospects, test the message and tools, and create real opportunities.
01
Ideal Customer Profiles
Establish core targets and the value messaging that they’ll respond to. Identify where and when they’re likely to engage. Waived if we’ve engaged on Branding+ services.
02
ROI and CLV
Analyze potential payback periods for marketing activities, including customer lifetime value. May include pricing strategies.
03
Customer Journey Map
Design customer engagements, website, re-marketing, email and social channels, etc. to improve results and reduce third-party costs.
04
Social and Content Strategies
Create content that’s organic, evergreen, and easily adapted for use across multiple channels. Includes support for “light” SEO.
05
Optional Media Plan
Planning for search ads, social ads, targeted outlets, print advertising, video advertising, and out of home media. Includes engagement and conversion tracking.
06
Optional Sales Tools
Presentation and proposal decks, ROI calculators, email and social outreach, objection handling, case studies, and success stories, etc.
07
Optional Management
Retainer-based execution, including budgeting, reviews, reporting, and advisory.
You don't think you need data on something until you don't have it. When possible, we'll track everything, because that data will be useful for refining efforts or articulating value.
Marketing is science. What works in one situation, may not work in another. To thrive long term, we need your business to embrace a culture of experimentation.