Why Wildcard CMO
Transparency • Progress • Get the Hell Out
Authentic, innovative, compelling Marketing that fits your uniqueness
What does Wildcard do?
Create a scalable go-to-market strategy that drives awareness of your disruptive tech—no matter how complex it is.
Maximize precious prospect engagements to create opportunities and grow revenue.
Build a marketing org of motivated professionals and a martech stack that endures.
Establish a culture of innovation and responsible marketing that scales.
The promise
Maximum transparency — Show work, explain the strategy, and analyze results.Constant progress — Every week, move your vision forward. There's no value in waiting for something to happen.
Obsoletion is our goal — I'm not interested in doing your work forever. If an A.I. can do it, let's do that. If you need a specialist, let's find you one. If you need someone full-time, I'll help recruit and onboard them.
Client Feedback
"The 1-on-1 help is personal and invaluable. It feels great to have a professional invested in helping me reach my goals."
"Derek gives excellent guidance and makes topics relatable to me. He is very personable, professional, and reliable."
"Derek's expertise in marketing and sales is not only profound but also notably creative. His insightful questions and ideas during our mastermind sessions greatly benefited the team. Moreover, Derek's positive mindset and sense of humor make interactions with him a delight. A truly outstanding professional!"
"Derek is a visionary marketer who consistently delivers outstanding results. His ability to craft compelling brand narratives and develop engaging content is truly remarkable."
"Most valuable hour of my week!"
Whether you’re bootstrapping or rebooting, let's create a marketing machine that's uniquely you.
About Derek Cheng
Wildcard CMO aims to bring structured, proven strategies that eliminate the bullshit aspects of marketing without sacrificing innovation. These approaches are honed from 30 years of experience in teeny-tiny bootstraps to large-scale enterprises.
Too many companies jump into their marketing without doing the proper work before wasting a lot of effort and resources. Bringing a company to market takes creative energy and deliberation. I want to instill a marketing ethos in your company that’s worthwhile and foundational. And it all starts by focusing on your customer engagements and product-market-fit as the basis for all opportunity and revenue growth.
I also want to help you build a foundational marketing culture, so all future activities are centered and efficient long after I’m gone. That includes an agile, transparent organization teamed with tech-first, customer-centric, and data-loving professionals—but who are also brave enough to take calculated risks.
I’ve been a part of some amazing teams, including helping to grow an entire marketing organization from 2 to 70 as the company scaled. If you have zero marketing budget or a budget of $10M, the effort is only valuable if it can be a reliable partner within the company. I'm excited to help you do that.
Inside ⚾ —A wildcard is a placeholder value used in computing used to denote a match that is yet to be made. In card games, a wild card can take on the role of any other card to give you the best hand in a situation. In sports, it’s your chance to make the playoffs and win it all, even when you’re not the leader. “Wild Card” was also a 2015 movie featuring Jason Stratham that most people have never seen and fewer remember seeing. This was discovered AFTER we named the company, and we disavow any bearing on our brand. They could have called it “Leaving Las Vegas,” but you know... confusion.