Brand Messaging Framework
Agency-ready, creative-ready messaging and positioning for go-to-market and/or fundraising
For companies starting or shifting their brand
Results in
10 Business Days
Clarify your vision and value to be relatable and memorable
In just 10 days (and a mere 4 hours of your own time spent), you get a structured brand messaging framework to execute all marketing activities. The framework acts as a creative brief for internal and external teams, identifies key messages, names your ideal customer profile, and includes a grab-bag of content ideas to fuel your customer journey.
A clear brand message entices prospects to take a sales call or respond to an email. This framework gets you there fast.
- Crafting the company story and pitch
- Packaging brand messages with product marketing and positioning
- Establishing external comms foundation for analysts, fundraising, and the media
- Creating and teaching the corporate voice and ethos to the entire company
Methodology
- Data gathering and research — including deep founder and product team interviews, customer profiles, and culture study.
- Synthesis — building the brand story and purpose.
- Framework build & review — outlining materials for external comms, pitch decks, company descriptions, glossaries, mission and values, identity packaging, onboarding content, etc. Deep reviews with stakeholders.
- Onboarding — delivering to key stakeholders and establishing compliance processes.
- Optional — Retainer-based advisory to guide execution.
- Optional — Assistance sourcing agency and creative help.