Branding, positioning, and messaging working seamlessly
It’s not just about a logo or tagline. It’s about integrating the brand fully with your business to build trust and enthusiasm. Then we can go to market.
Agency-ready, creative-ready branding, positioning, and messaging for go-to-market and/or fundraising
01
Data Gathering
Research including deep founder and product team interviews, customer profiles, graphic and messaging review, competitive analysis, and culture study
02
Framework Building
Outlined materials for external communications, pitch decks, company descriptions, glossaries, mission and values, identity packaging, onboarding content, content direction, etc.
03
Review & Buy-In
Delivery of the brand to key stakeholders and a plan to onboard teams or materials.
04
Optional Project Plan
Creation of an execution plan complete with roles, schedules, priorities, and success measurement.
05
Optional Sourcing
Assistance in defining and sourcing agencies for freelance creative help.
06
Optional Management
Retainer-based execution, including budgeting, reviews, reporting, and advisory.
Sharpen your brand promise, and your customers will follow
In just 10 days (and a mere 5 hours of your own time spent), you get a structured brand messaging framework and creative brief to execute all marketing activities. Internal and external teams can then work off established key messages, have a playbook for ideal customer profiles, and be armed with a grab-bag of content ideas to fuel your customer journey.
A clear brand message entices prospects to take a sales call or respond to an email by building intrigue and empathy. This framework gets you there fast.
Package brand messages with product marketing and positioning for marketing content and advertising, sales engagements, or for analysts, fundraising, and the media.