Revenue-Focused Go-to-Market
Bring your products or services to prospects
Results in
2-3 Months
Value-centric outbound tools to start selling
Start achieving value from your marketing efforts within one quarter. This outbound effort builds faith in the marketing process and in your approach. We'll get you in front of prospects, test the message and tools, and create real opportunities.
Everything we learn will be used to refine and focus. There's no wasted energy here.
- Product positioning and messaging
- Sales and demand enablement (collateral, landing pages, emails, campaigns, sales decks, and scripts)
- Customer journey mapping and engagement
- Early database and target account building
- Tools to have ROI and value-centric discussions
Methodology
- Data gathering and research — including interviews, industry/competitive analysis, customer profiles, and technology/value prop study.
- Synthesis — building the customer journey, mapping messaging, establishing campaign workflows, identifying targets and objectives.
- Content build & review — creating materials for demand gen and sales enablement, messaging reviews, target reviews, and engagement plan.
- Go-to-market — Rolling it out and start measuring responses. Tune until it hits with desired consistency and reliable return.
- Feed the strategy — Use everything we learned to drive the future of the company.