A Future-Proof Marketing Team
Foster a results-based culture that marketers love to work in
Results in
3-6 Months
Bring in tech-first, customer-centric, data-loving marketers
Build a foundational marketing culture that's centered and efficient. Your business's future will thrive under an agile, transparent organization teamed by professionals that work great together.
Depending on your needs, we may look at alternative forms of team organization structures. The goals will always be to introduce efficiencies and innovation, enhance collaboration, provide transparency, and speed decision-making.
- Establish a marketing technology stack that fits unique business requirements
- Recruiting and onboarding talent that's optimized for your budget and goals
- Managing projects and programs with frictionless workflows
- Establishing marketing finance and reporting
- Fostering transparent and collaborative internal culture and communications
Methodology
This is a blended process that evaluates HR and IT as a cohesive unit. We'll look to maximize the impact of both, so that hiring and tech spending is controlled uses the most advanced tools.
- Program and project definition — map roles and team objectives, and identify capacity and technology gaps.
- Prioritization — determine how company goals align and set hiring and procurement schedule.
- Recruit — create job requisitions and source vendors. Build the team and the stack.
- Integration — bring people, processes, and the martech stack together into a cohesive system.
- Evaluation — establish governance rules for adaptation and process improvement